LR Desk

Bhopal: Hindi has evolved into a global language, with its presence expanding across countries through digital platforms, social media, cinema and emerging technologies, former Director General of the Indian Institute of Mass Communication (IIMC) Prof. Sanjay Dwivedi said.

Addressing a Hindi Diwas celebration and award ceremony organised at the Canara Bank Zonal Office in Bhopal, Dwivedi said Hindi is increasingly being heard, read and understood in different parts of the world. He said technological advancements and the rapid growth of digital communication have significantly accelerated the language’s global reach.

Dwivedi emphasised that language is not merely a means of communication but also a carrier of culture, collective memory and identity. He said Hindi has played an important role in connecting India’s diverse linguistic and cultural communities.

He stressed that Hindi should not remain confined to government and official work but should increasingly be developed as a language of knowledge, science, technology, business and employment. Connecting the younger generation with Hindi, modern technology and global knowledge, he said, was an important requirement of the changing times.

At the same time, Dwivedi underlined that the growth of Hindi should not come at the expense of other Indian languages. He advocated a multilingual approach in which Hindi develops alongside and in cooperation with India's other regional languages.

The programme was presided over by Canara Bank Zonal Head Satya Prakash Singh, while the Hindi Diwas message of Union Home and Cooperation Minister Amit Shah was also read out on the occasion.

Singh highlighted the importance of the effective use of Hindi as the official language in banking operations. He said communicating with customers in a language they understand helps make banking services simpler, more accessible and people-friendly, while also strengthening the relationship between banks and their customers.

He urged bank employees to adopt Hindi naturally in their day-to-day official communication rather than treating it merely as a formal requirement.

The event was conducted by Rajbhasha Officer Khushboo Gupta, while Deputy General Manager Kirit Nagar delivered the welcome address. Winners of various Hindi-related competitions organised by the bank were also felicitated during the programme.

The discussions at the event highlighted the changing role of Hindi—from an official and cultural language to an increasingly important medium for digital communication, knowledge dissemination and global engagement.

Disclaimer: This news is written on the basis of information received from different authentic sources.