Diwali 2025 Retail Boom Driven by Swadeshi Purchases: CAIT Survey Highlights Key Trends

22 Oct 2025: New Delhi — The Confederation of All India Traders (CAIT) has released findings from a nationwide survey conducted during Diwali 2025, revealing a sharp rise in consumer preference for Swadeshi (Indian-made) products. The data points to a record-breaking festive season for India’s retail sector, fueled by patriotic sentiment and supportive economic policies.

Key Data Highlights from the CAIT Survey

• 87% of consumers across 60 major distribution centers chose Indian-made goods over imported alternatives.
• ₹1.25 lakh crore estimated loss in potential business for Chinese products due to declining demand.
• 25% year-on-year increase in sales of Indian-manufactured goods compared to Diwali 2024.

Top-Selling Swadeshi Product Categories

• Traditional festival items: Clay diyas, terracotta decor, handicrafts, puja essentials, and sweets.
• Apparel & home decor: Strong demand for ready-made garments, furnishings, and furniture.
• Precious metals: Dhanteras saw high sales of Indian-made gold and silver ornaments and coins.
• Electronics & appliances: Accounted for 8% of total festive sales, reflecting growing consumer interest in locally produced tech.

The survey also highlighted widespread participation in the Swadeshi movement, with rural and semi-urban regions contributing significantly to overall sales figures. Stable prices and moderate inflation were cited as additional drivers of the festive retail surge. One of the most notable outcomes of this shift was a sharp decline in demand for Chinese goods, resulting in an estimated ₹1.25 lakh crore loss in potential business for Chinese manufacturers during the festive season, CAIT reported.

Factors Driving the Swadeshi Shift

• “Vocal for Local” campaign: Prime Minister Narendra Modi’s initiative continues to influence consumer and trader behavior.
• GST rationalization: Lower tax rates on garments, footwear, and consumer durables improved affordability and competitiveness of Indian products.
• Pan-India participation: Rural and semi-urban regions contributed significantly to overall sales, expanding the Swadeshi movement beyond metro cities.

Disclaimer: This news is written on the basis of information received from different authentic sources.